Last week, I finished reading Platform: Get Noticed in a Noisy World, and was impressed by the range of topics Michael covers in a compelling fashion. If you’ve ever read Michael’s blog, you know he has mastered the art of communicating with brevity and effectiveness. Platform is an easy read because of his writing style, but there is no shortage of great ideas to take action on.
Platform speaks to anyone who wants to start a movement, whether through a blog, business, non-profit, music, etc. The kick is that it’s no longer good enough to simply have a good, even great, idea! Social media and technology have given us the opportunity to engage others through our art, creating a tribe of raving fans who will clamor for your offerings.
You could be dismayed by this, thinking “my great idea should be enough!”. But this explosion of online communities and sharing is great news! You no longer have to wait to be picked, to pray your idea will be allowed by the gatekeepers of publishing, distributors, and investors. You can create the demand yourself.
You Need a Platform
I bought the book during launch week, when Michael was offering a bundle pack to promote sales. The value Michael presented was simply incredible, and I hope it becomes the standard for publishers (that’s a different post though). When I bought the book, I also received the digital edition, audio recording, and several video files which covered platform building. I read the kindle version before the hardcover even arrived!
In honor of Michael’s generosity, and the spirit of helping people create their dreams, I’m giving away my hardcover copy of Platform. To be eligible to win the book, simply answer this question in the comments.
What is the dream (blog, music, business, art, non-profit) you are sharing with others, and how will a solid Platform help you achieve it?
Thanks to Michael for writing this great book, and to everyone who participates. I look forward to reading your stories!